Tucson has no shortage of local businesses with ... notable radio commercials that are as memorable for their hokiness as anything else. But Rocco's and its blues-singer-on-a-bender clip takes the cake. The lyrics are almost unintelligible at first, but the more you listen to it you can't help but pick up on what he's babbling about. Before you know it, you're joining in and bellowing "only Rocco's Little Chicago ... does the pizza right!!" in your best Bleeding Gums Murphy impression. And then, like any good commercial, you find yourself figuring out how long it would take to get over to Rocco's for a slice or a pie.