This article intrigued me for a lot of reasons. The "techie" aspect in their novel approach to roasting appeals to my inner nerd, it's a local business and I love to support them, and as a coffee nerd they seem to have a passion for what they do, which usually translates into an excellent product. Unfortunately, I believe only the first two were correct.
I happened to be on the north side of town so I stopped into AJ's to pick up a bag. I was a little shocked at the price. At $18 for 10oz, it cost almost twice what fresh local roasters like Savaya and Raging Sage charge but what's cost when it comes to good coffee? Upon opening the bag at home however, I was faced with several obvious concerns before I even started heating the water. First, it was vacuum sealed. Fresh coffee gives off CO2 and therefore needs packaging that will allow it to breathe. Second, it was already ground. If you like your coffee fresh, you should grind it immediately before you brew it. Third, both the website and the package encourage using a French press, my favorite method. But the grind was much to fine and I ended up with A LOT of grounds in the cup. Fourth, in my opinion, it was over roasted. When you roast beans to long, you drive off the oils that carry the majority of the flavor.
One sip was enough. I dumped my cup and went to Cartel.
Admittedly, I am a coffee snob so my opinion may be a little over analytic. But as this was priced well above some of the best fresh roast in town, I believe it is fair to hold it to at least the same standard. I wish Tyler's Coffee well. Especially in this economy, we need all the successful local businesses we can get. I hope they can improve their product, but I would not purchase this coffee again.
Tucson Weekly |
3280 E. Hemisphere Loop, Suite 180, Tucson AZ 85706 |
P.O. Box 27087, Tucson AZ 85726-7087 |
(520) 294-1200 |
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