After working at KIIM-FM for over 6 years I agree and disagree with this article. I found that if the station has "live" talent and plays new and re-current stuff that they do quite well. I always had lots of phone calls and requests when I was on the air, which proved that the listeners were there. Their medium age were right on target as far as I could tell with the direction KIIM-FM was taking, lots of younger callers, and contest winners. In my own opinion after being in radio as an on-air personality, I find that the downfall of terrestrial radio will be the automation, known in the business now as voice-tracking. Unfortunately just about every station in Tucson does that now, most 24/7 except for the most listened to stations such as KIIM-FM, KRQQ, etc. It's pretty obvious when the "book" comes out that that is exactly the trend in listening. The listeners will be there when there is live and local talent and interaction with the community. When the station is just a jukebox, then people, even older people such as myself will use the input plug in the car and listen to the Ipod, MP3 player or whatever.
First mistake is NOT starting with local live talent. Clear Channel just thinks they'll make money, but again someone in San Antonio is an idiot.
they are going to change 1450 to KLNT...(known listeners not there)
If as I've read there was vandalism at the towers, could be copper thieves plain and simple. The copper was stripped at the KTKT towers on Jackrabbit Road. Sadly those AM directionals have a ton of copper for grabs.
Alan Michaels has a dream and a plan and a goal. I can't imagine an owner of any broadcast property that doesn't want it to work. Alan is a hard worker and a long way from being out of touch with the Tucson market. I say let's sit back and give him a chance to get things in place and see what happens! Good luck Alan!
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