Monday, June 17, 2013

Arizona Football: Because We Don't Want to Confuse People By Acting Like Tucson Is An Actual City

Posted By on Mon, Jun 17, 2013 at 3:30 PM

I understand the importance of self-promotion, and that sometimes you've gotta get a little cheesy and outside of the box to draw attention. This is especially true for an entity that might not have a built-in fan base, such as a college football program that — other than an odd placement on the cover of Sports Illustrated some 19 years ago — hasn't really amounted to much.

But a Western?

The University of Arizona released a promotional video on Monday that, for lack of a better description, tries to paint football head coach Rich Rodriguez and his assistants as a rough-and-tumble bunch of desperados, willing to do anything (even toss tight ends/special teams coach Charlie Ragle out of a saloon and down some stairs) to give the UA its first-ever trip to the Rose Bowl.

Filmed this spring at Old Tucson Studios — keeping it local!!! — the 2 1/2-minute film depicts RichRod and his 11 assistants and describes the head man as "on a quest for the rose" as he and his colleagues are shown in various stages of leaning on walls, smoking cigars and hootin' and hollerin' inside what appears to be a completely dry bar.

Take a gander at Hard Edge, which apparently was executive produced by RichRod's wife, Rita:

This film is chocked full of images that will either be fondly remembered (if the upcoming season goes well) or easily used as mocking material if it's a rough fall.

Tags: , , , , , , ,

Comments

Subscribe to this thread:

Add a comment

More by Brian J. Pedersen

  • Miming to the Music

    The Inner Journey: Mime, Music and Story
    • May 22, 2014
  • Pedersen on Sports

    A Tucsonan spends his summer vacation dealing cards (and showing off a regrettable tattoo) in Vegas
    • May 22, 2014
  • Crash! Bang!

    Metal Mulisha presents The Crash Factory
    • May 22, 2014
  • More »
Today | Thu | Fri | Sat | Sun | Mon | Tue
Frida al Fresco

Frida al Fresco @ Tucson Botanical Gardens

Fourth Friday of every month, 5-8 p.m. Continues through May 26

All of today's events | Staff Picks

Staff Pick

Frida al Fresco

On the fourth Friday of every month, the Gardens will be the center of all things Frida… More

@ Tucson Botanical Gardens Fourth Friday of every month, 5-8 p.m. Continues through May 26 2150 N. Alvernon Way.

» More Picks

Submit an Event Listing

Popular Content

© 2017 Tucson Weekly | 7225 Mona Lisa Rd. Ste. 125, Tucson AZ 85741 | (520) 797-4384 | Powered by Foundation