Friday, May 24, 2013

'90s Band Hanson Is Selling Beer Now Called — Wait For It — Mmmhops

Posted By on Fri, May 24, 2013 at 5:42 PM

Yeah, they went there.
  • beerpulse.com
  • Yeah, they went there.
You can't make this stuff up.

Apparently Hanson, the band of mop-topped brothers from the mid-'90s that all of the girls I went to elementary school with cooed about, has shifted priorities a bit.

They've gone from focusing directly on music (and families and whatever) to, uh....beer.

From Beer Pulse:

Some of you will be celebrating Memorial Day Weekend with a trip to the movies to watch Hangover 3. Hanson’s Mmmbop makes an appearance in the flick so the band was invited to the movie premiere earlier this week.

They brought beer.

The MmmHops beer concept that the band revealed back in November of 2011 is now a reality thanks to the work of Mustang Brewing. Both the band and the brewery hail from Oklahoma and a tasting event was held at a bar there last year. The final product is a pale ale.

In a red carpet interview at the premiere, the band quipped that “You can now get a hangover with Hanson,” before belting out an ear-shattering a capella rendition of an upcoming tune. They also said that the beer would be available “this month.”

No word on whether or not this beer will be carried around here anywhere (though I'm looking at you, Plaza Liquors and the fairly-soon-to-open Tap and Bottle), but when it does, I'll be sure to dive atop that hop grenade for each and every one of you.

It's a sacrifice I'm willing to make.

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