Honestly, considering all of the batshit crazy things Amy and Samy Bouzaglo have done since the episode of Kitchen Nightmares aired, getting some PR help was probably a solid idea. However, hiring PR guy/disaster management guy Jason Rose might just continue the circus for another week. Rose has worked with, let's say, an interesting list of clients, from Joe Arpaio to the super-classy Pink Taco restaurant that was in Scottsdale for a few minutes. Also, it should be noted, he was fired as the Special Olympics PR rep after making a joke about the Special Olympics on Twitter. A classy dude, by all accounts.
So, here we go, the place is reopening with an event on the 21st, the Bouzaglos are going to tell their side of the story and Phoenix civil rights activist Rev. Jarrett Maupin will be there. What could go wrong?
The re-opening press release is below the cut.
Other Side of Amy's Baking Company Controversy in Scottsdale To Soon Be Told
SCOTTSDALE, AZ. MAY 15, 2013 — Amy's Baking Company will host a Grand Re-Opening on Tuesday night, May 21, following unflattering portrayals on national television.
Customers will be able to decide who is correct: a famous celebrity chef or the marketplace that has supported the small, locally-owned business for six years.
When re-opened, a portion of proceeds will benefit a charity organized to bring awareness to cyber bullying.
Seating is limited. Reservations may be made by emailing firstname.lastname@example.org.
Diners will also have the opportunity to meet, and judge for themselves the character of owners Amy and Samy Bouzaglo, who have devoted their lives to and earn their living from their small restaurant. The Bouzaglos have been married for 10 years, after Sammy emigrated from Israel.
The owners will likely be holding a press conference before the Grand Re-Opening and answer falsehoods depicted on a reality television show, including assertions that the restaurant confiscates tips from servers.
In fact, wait staff is paid $8-$14 per hour, two and half to nearly five times the standard hourly wage for servers.
Questions will also be answered about what happened to their Facebook page.
Amy's Baking Company was recently featured on the hit PBS show "Check Please" and has received A+ reports from CBS 5 for kitchen preparedness.
"We are very upset by what has taken place, apologize about the acrimony that has ensued but now must fight back to save our business. We hope and believe much good can result from what has transpired. We ask the public to keep an open mind as we begin to tell our side of the story," Samy Bouzaglo said.