Monday, April 15, 2013

New Gun Control Ad Equates Banned Books With Assault Weapons

Posted By on Mon, Apr 15, 2013 at 9:30 AM

Sometimes, political ads make far, far less sense than they intend to. Take, for instance, this image, which is part of a campaign launching this week:

So, at first glance, can you tell exactly what they're getting at here? To be honest, my first impression was that the argument was that banning guns is on par with banning books — it took an explanation of the inclusion of Little Red Riding Hood (banned by two California school districts because Little Red Riding Hood was carrying wine in the basket she was taking to her grandmother), and a clarified version of the ad with new text at the bottom of the frame, to understand the point being made by Moms Demand Action for Gun Sense in America: that our society is so backwards that banning books to protect children makes more sense than banning weapons.

Because no one here has been bothered by potential book bans.

Yeah, the ads are reaching a bit, but that's not stopping them from going all in, as this ad is part of a much larger campaign:

Today, Moms Demand Action also launched a new PSA campaign, “Choose One,” a series of print ads featuring assault weapons alongside other objects that have been banned in America to protect child welfare, including Kinder Surprise eggs, the book “Little Red Riding Hood,” and the schoolyard game dodge ball. The ads, in conjunction with a video PSA, are being released through donated media on digital, broadcast and print channels.

Best of luck to them, but this campaign already seems a bit misplaced — I can hear the complaints about emotional pandering already.

Check out the video PSA below the jump, but be warned: it features some fairly emotional, possibly disturbing audio.

Tags: , , , , , , , ,

Comments (2)

Showing 1-2 of 2

Add a comment

 
Subscribe to this thread:
Showing 1-2 of 2

Add a comment

Today | Sun | Mon | Tue | Wed | Thu | Fri
Hip Hop Yoga

Hip Hop Yoga @ Floor Polish

Saturdays, 11:30 a.m.-12:30 p.m.

All of today's events | Staff Picks

Staff Pick

Butterfly Magic

Butterfly Magic is a fully immersive experience that surrounds you with rare butterflies, tropical plants and orchids… More

@ Tucson Botanical Gardens Oct. 1-May 31, 9:30 a.m.-3 p.m. 2150 N. Alvernon Way.

» More Picks

Submit an Event Listing

Popular Content

  1. "Martha McSally Is Not Answering" (The Range: The Tucson Weekly's Daily Dispatch)
  2. Streets of This Town: Faces of Tucson (The Range: The Tucson Weekly's Daily Dispatch)
  3. But I'm a Cheerleader is Screening at the Loft This Weekend (The Range: The Tucson Weekly's Daily Dispatch)
  4. The Weekly List: 16 Things To Do In Tucson In The Next 10 Days (The Range: The Tucson Weekly's Daily Dispatch)
  5. Two New(ish) Businesses to Visit During the Street Fair (The Range: The Tucson Weekly's Daily Dispatch)

© 2017 Tucson Weekly | 7225 Mona Lisa Rd. Ste. 125, Tucson AZ 85741 | (520) 797-4384 | Powered by Foundation