Monday, February 4, 2013

Minimalism Masked as a Shameless Plug For Local Soccer

Posted By on Mon, Feb 4, 2013 at 12:00 PM

FC Tucson, the upstart soccer club that is the brains behind the ongoing onslaught of pro soccer going on right now in Tucson, is the first to admit it's doing the best it can on a shoestring budget. That means getting creative to market and promote itself and what it's trying to accomplish locally.

This little clip is a pretty nifty start to that effort:

The video is part of a slick campaign using all forms of social media to get the word out about the Tucson SoccerFest games, which culminate with the MLS Desert Diamond Cup later this month. FC Tucson was one of many to try and take advantage of the Super Bowl blackout last night, tweeting incessantly about how such things wouldn't happen at a soccer match, or, oh by the way, now's a good time to go online and order some tickets ...

Well played, FC Tucson. Well played. Only thing that would have made it better would be to have gotten the endorsement of Leon Sandcastle.

Tags: , , , , ,

Comments

Subscribe to this thread:

Add a comment

More by Brian J. Pedersen

  • Pedersen on Sports

    A Tucsonan spends his summer vacation dealing cards (and showing off a regrettable tattoo) in Vegas
    • May 22, 2014
  • Crash! Bang!

    Metal Mulisha presents The Crash Factory
    • May 22, 2014
  • Miming to the Music

    The Inner Journey: Mime, Music and Story
    • May 22, 2014
  • More »
Today | Fri | Sat | Sun | Mon | Tue | Wed
Guided Tea Tasting

Guided Tea Tasting @ Seven Cups

Fridays, 3-3:30 p.m.

All of today's events | Staff Picks

Staff Pick

PCC performing arts musical In The Heights

A sensational Tony award-winning musical by Lin-Manuel Miranda about home, family, and finding where you belong. Carnaval… More

@ Pima Community College Center for the Arts Thu., Feb. 23, 7:30-9:30 p.m., Fri., Feb. 24, 7:30-9:30 p.m., Sat., Feb. 25, 2-4 & 7:30-9:30 p.m., Sun., Feb. 26, 2-4 p.m., Thu., March 2, 7:30-9:30 p.m., Fri., March 3, 7:30-9:30 p.m., Sat., March 4, 2-4 & 7:30-9:30 p.m. and Sun., March 5, 2-4 p.m. 2202 W. Anklam Road.

» More Picks

Submit an Event Listing

Popular Content

  1. The Fetching, Saucy Black Cherry Burlesque Nails its 11th Anniversary Show With Some True Elegance and Beauty (The Range: The Tucson Weekly's Daily Dispatch)
  2. Song of the Day: Billy Sedlmayr on Rolling His First Kid Joint to Grand Funk, and 'We're An American Band!' (The Range: The Tucson Weekly's Daily Dispatch)
  3. TUSD Suspense Continues (The Range: The Tucson Weekly's Daily Dispatch)
  4. 'Enemy of the People': The Phrase's Ironic and Instructive Literary History (The Range: The Tucson Weekly's Daily Dispatch)
  5. Get Lost in the (Buffalo) Sauce (The Range: The Tucson Weekly's Daily Dispatch)

© 2017 Tucson Weekly | 7225 Mona Lisa Rd. Ste. 125, Tucson AZ 85741 | (520) 797-4384 | Powered by Foundation