With the streetcar construction downtown, it's understandable that merchants affected by the inconvenience and those associated with them would try anything to get people to still come down and spend money. However, I don't know if this particular ad, hosted by Tucson 12 (not to be confused with The Tucson 12, which is something else entirely), is going to do the trick, mostly because it almost seems like a parody of how people talk in commercials (Person says something negative, is proven wrong by friend, comes to slogan-like epiphany at the end).
Still, you should go downtown. It's not that much of a hassle and the retailers would appreciate it.
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