Tuesday, February 14, 2012

First Pinkberry in Arizona Opens Today at the UA

Posted by on Tue, Feb 14, 2012 at 4:00 PM

The product.

This Valentine's Day, you can not only tell your special someone how much you "heart" them, but how much you "tart" them. (Please excuse my attempt at punnery.)

On Monday evening, Pinkberry held a two-hour "soft" opening for its new location at the University of Arizona's Student Union Memorial Center. Guests waiting in line got free fro-yo, prizes, and Martinelli's sparkling apple cider. The company's president, Ron Groves, stopped by to make sure everything ran smoothly.

Pinkberry is officially open for business today, Feb. 14, although the freebies are probably gone for good.

More photos below the cut.

A UA student spins for a prize at Pinkberrys soft opening at the UA campus on Feb. 13th, 2012
  • Zachary Vito
  • A UA student spins for a prize at Pinkberry's soft opening at the UA campus on Feb. 13th, 2012

UA student and new Pinkberry employee, David Lee Biggs, hands out a promotional Pinkberry coupon at Mondays soft opening.
  • Zachary Vito
  • UA student and new Pinkberry employee, David Lee Biggs, hands out a promotional Pinkberry coupon at Monday's soft opening.

A view of the temporary outside location where guests could order a free bowl of Pinkberry at Mondays soft opening event.
  • Zachary Vito
  • A view of the temporary outside location where guests could order a free bowl of Pinkberry at Monday's soft opening event.

An Arch of green and pink balloons boasted Pinkberrys signature colors at Mondays soft opening at the UA.
  • Zachary Vito
  • An Arch of green and pink balloons boasted Pinkberry's signature colors at Monday's soft opening at the UA.

Pink-lit tree and balloons decorated Mondays soft opening of the new Pinkberry at the UAs Student Union Memorial Center.
  • Zachary Vito
  • Pink-lit tree and balloons decorated Monday's soft opening of the new Pinkberry at the UA's Student Union Memorial Center.

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