Friday, November 11, 2011

The Food Truck Diaries, Volume 26: Pin-Up Pastries

Posted By on Fri, Nov 11, 2011 at 2:00 PM

pin_up_006.JPG

Pin-Up Pastries has been open for about three months now, selling whoopie pies, cupcakes, cake-pops and other desserts at events all over the state. It will be one of the half-dozen or so food trucks at next week’s Tucson Food-Truck Roundup, and will hopefully have a semi-permanent location in Tucson in the coming months.

I was standing in the morning sunlight admiring the truck when owner Tracey Santa Cruz came flying out the door of Mercado San Agustin, where she does her baking, with a stick of butter in one hand. Twenty minutes later she was standing on the bumper of the truck so I could see her Pin-Up Pastries tattoo while explaining the line of paletas she may soon debut.

Santa Cruz makes whoopie pies in flavors ranging from salt-caramel to toasted-coconut, with standard and seasonal flavors available as well. Sometimes she sells cookies and brownies, but she tries to stick with unique offerings people can't find elsewhere.

“The cake-pops are hard to make, but they’re beautiful,” said Santa Cruz while ladling container after container of marshmallow fluff into a cake mixer. “The kids love them, and, you know, people love anything on a stick.”

Tom Duncan of Whiskey Ranch BBQ helped with the design of her truck, and they often work special events together. She says owning the truck has been so much fun that she’d like to open another one that serves food other than desserts, but her lips are sealed on that for the moment.

“I get asked a lot if I have a retail location, and, to be honest, I don’t want one,” said Santa Cruz. “I think you have to go to the people.”

Santa Cruz says her sister and mother have played a huge part in getting the business going, although it took her awhile to hand over a bit of control to them.

“I’m a control freak, but I had to learn they could fill a whoopie pie as good as I could,” she says with a smile.

Desserts at Pin-Up Pastries are typically $3 each or 2 for $5. You can keep up with the truck here and here.

pin_up_007.JPG

Now THATS dedication!
  • Now THAT'S dedication!

pin_up_020.JPG

Tags: , , ,

Comments

Showing 1-1 of 1

Add a comment

 
Subscribe to this thread:
Showing 1-1 of 1

Add a comment

More by Adam Borowitz

  • Independent Spirit

    Independent Distillery celebrates first year with boutique gin made at downtown distiller
    • Sep 8, 2016
  • More »

Staff Pick

Frida: Portraits by Nickolas Muray

Tucson Botanical Gardens and Etherton Gallery are collaborating to bring the photography show Frida: Portraits by Nickolas… More

@ Tucson Botanical Gardens Oct. 10-May 31, 8:30 a.m.-4:30 p.m. 2150 N. Alvernon Way.

» More Picks

Submit an Event Listing

Popular Content

  1. T.H.R.E.A.T. Watch: Journalist Christiane Amanpour Is Worried (The Range: The Tucson Weekly's Daily Dispatch)
  2. We Stand Together Network (The Range: The Tucson Weekly's Daily Dispatch)
  3. Quick Bites: Help Keep Monsanto Out of Pima County (The Range: The Tucson Weekly's Daily Dispatch)
  4. You're a Wizard, Harry: A Harry Potter Ball at Your Favorite Barnes & Noble (The Range: The Tucson Weekly's Daily Dispatch)
  5. The Weekly List: 25 Things To Do In The Next 10 Days (The Range: The Tucson Weekly's Daily Dispatch)

© 2016 Tucson Weekly | 7225 Mona Lisa Rd. Ste. 125, Tucson AZ 85741 | (520) 797-4384 | Powered by Foundation