Monday, October 24, 2011

The New 106.3 Sounds Just Like the Old 106.3

Posted By on Mon, Oct 24, 2011 at 11:12 AM

This morning marked the re-branding of Mega 106.3 into 106.3 The Groove and since I have a passion for 80's R&B and ended up listening to the old incarnation of the station quite a bit, I tuned in this morning to hear what "Tucson's Old School" was all about.

I might be wrong, but it appears to be the same station. Sure, there's are fancier promos and new bumpers between songs, but in the end, what I personally care about is the music, since I always have the option to flip channels when I hear talking, and the music seems to consist of the same music they played before the change. The sequence of tracks I heard on my way into work? Stevie Wonder's "Isn't She Lovely", Hi-Five's "The Kissing Game", and Janet Jackson's "Nasty", which all would have fit into the previous format. The new station's website promises music from "Michael Jackson, Madonna, Prince, Stevie Wonder, Earth, Wind & Fire and more", so maybe the addition of music from Madonna is the big change? I'm so confused, but at least I know that I still have somewhere to turn when I need to hear a Earth, Wind & Fire track within an hour or so.

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