In this week's Weekly Wide Web column, I complained about the Keep a Child Alive social-media "killing" campaign, which had celebrities of various levels of importance dropping off of social media temporarily to raise money to fight AIDS.

Obviously, that's a worthy cause to raise money for, but it didn't seem to me quite right to have rich people like Ryan Seacrest asking his fans to contribute money to be privileged to know what muffin he ate that morning.

Thankfully, the stunt did raise $1 million, so Kim Kardashian is back to telling a million people where they can find QuickTrim ("Walgreens, Rite Aid, GNC really anywhere!" in case you were wondering). The fundraiser wasn't nearly the success anyone would have hoped, but thankfully, a pharmaceutical industry billionaire bailed out the fiasco with a donation of $500,000, putting the event out of its misery.

Oddly, the Kardashians often publicize a number of over-the-counter pharmaceuticals in their tweets. Probably just a coincidence.