Friday, February 23, 2007

Another Faux Alt

Posted By on Fri, Feb 23, 2007 at 2:46 PM

The Association of Alternative Newsweeklies, of which Tucson Weekly is a member, has published an internal memo from a San Antonio daily outlining a plan to publish a free weekly newspaper aimed at the 18-to-35-year-old reader.

The memo says the new publication is "designed to serve a market that otherwise has few alternatives for information in San Antonio." One of those existing alternatives is the San Antonio Current, another AAN member, which has been serving the community for more than 20 years.

The Current is published by the family-owned Times Shamrock, which also owns alt-weeklies in Baltimore, Detroit, and Orlando, as well more than 20 community newspapers in Pennsylvania, Virginia and New York, and 11 radio stations in Pennsylvania, Oklahoma, Maryland, and Wisconsin.

The daily is the San Antonio Express-News, owned by the Hearst Corporation. According to a recent press release, Heart is one of the nation's largest diversified media companies, with 12 daily and 30 weekly newspapers, nearly 200 magazines, 29 television stations which reach a combined 18% of U.S. viewers, interests in leading cable networks, television production, newspaper features distribution, and real estate.

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